Maximising the profitability of your holiday rental in Marrakech

Every year, Marrakech attracts thousands of travellers in search of unique experiences. This makes holiday rentals an excellent investment opportunity, but the competition is also fierce. To stand out from the crowd and maximise your profitability, it's essential to adopt a strategic and professional approach. Here's a detailed guide to help you make the most of your property.

1. Choose a strategic location

Your choice of location is crucial to attracting tenants and maximising your income. Here are some of the most popular areas:

• The Medina: This historic district attracts travellers looking for authenticity, with its traditional riads and lively souks.
• Guéliz and Hivernage: These modern districts are perfect for customers looking for comfort and proximity to shops, restaurants and entertainment venues.
• La Palmeraie: A luxurious, leafy setting, ideal for tourists seeking serenity and top-of-the-range services.
• Agdal and Targa: Residential areas appreciated for their tranquillity and accessibility.

If you're thinking of buying a property for seasonal rental, take a look at this practical guide to buying a second home in Marrakech to help you prepare for your investment.

2. Offer high-quality, well-equipped accommodation

To attract and retain tenants, it's essential to offer them comfortable, well-equipped accommodation:

• Meticulous design: opt for elegant decoration that combines modernity with traditional Moroccan touches.
• Essential amenities: Make sure your property has air conditioning, a fast Wi-Fi connection, a Smart TV and a fully equipped kitchen.
• Premium services: Offering services such as regular cleaning, breakfast, chauffeur service or excursions can greatly enhance the appeal of your property.
• Quality bedding: A good night's sleep is essential for travellers. Invest in good mattresses and top-of-the-range linen.

3. Optimise the visibility and appeal of your advert

A well-designed ad that is visible on several platforms will ensure a high occupancy rate:

• Choose the right platforms: post your ad on Airbnb, Booking, Abritel, and possibly on sites specialising in luxury goods if your property is suitable.
• Write your ad with care: Highlight the strengths of your property with relevant keywords and a clear, engaging description.
• Invest in photography: High-quality photos taken by a professional will help to attract potential tenants.
• Use video and virtual tours: An immersive tour can make all the difference and convince travellers to book more quickly.
• Encourage positive reviews: Offer a memorable experience to encourage your customers to leave glowing reviews.

4. Set a competitive and flexible price

Good pricing is essential to maximise your revenue:

• Study the competition: Compare the prices of similar properties in your sector to set an attractive rate.
• Adapt your prices according to the season: in high season (winter and spring), increase your rates slightly, while in low season, offer special deals.
• Offer smart discounts: Offer discounts for long stays or early bookings to attract more travellers.
• Implement dynamic pricing: Use automatic pricing tools to adjust your prices in line with demand.

5. Manage your rental effectively

Good management of your property guarantees an optimum occupancy rate and high customer satisfaction:

• Be responsive to requests: Respond quickly to questions and booking requests to avoid losing potential customers.
• Automate certain tasks: Use management tools such as a synchronised calendar and contactless check-in systems.
• Work with a concierge: If you're not on site, use a rental management service to welcome guests and look after the property.
• Anticipate travellers' needs: Provide tourist guides, local recommendations and rapid assistance in the event of a problem.

6. Secure your investment

To protect your property and guarantee a worry-free experience:

• Take out appropriate insurance: Specific holiday lettings insurance covers any damage or disputes.
• Set up a security deposit: Ask for a deposit to prevent damage.
• Check tenants' profiles: Select your hosts carefully by consulting their reviews and talking to them before they arrive.

If you're still unsure about the best area in which to invest in Marrakech, read our dedicated article : Which district to buy in Marrakech?

Our conclusion

Successful holiday rentals in Marrakech require a strategic approach that combines a good choice of location, a quality offer, optimised visibility and rigorous management. By applying these tips, you'll maximise your income while offering an unforgettable experience to your tenants, which will encourage referrals and repeat business.