What Buyers in 2030 Will Look for in Marrakech: 5 Trends No One Anticipates

The real estate market is evolving rapidly, and Marrakech will not escape this transformation. By 2030, the expectations of buyers, whether local, expatriates, or investors, will change considerably. Here are 5 unexpected but likely trends that could reshape the real estate landscape of the ochre city.

Homes Designed for Tomorrow's Climate

With the effects of climate change already being felt in Marrakech, buyers in 2030 will prioritize properties designed to withstand high heat and optimize resources. This will involve sustainable materials like raw earth, green roofs, and rainwater harvesting systems. The challenge will be not only aesthetic but also environmental and economic.

Comprehensive Connectivity, Even Outside the Center

The generalization of fiber optics and 5G (or even 6G by 2030) networks will transform rural areas around Marrakech. Buyers will no longer want to compromise between tranquility and digital performance. They will seek homes with high-speed internet connection, integrated telework spaces, and advanced home automation allowing them to control everything remotely. Choosing the right location will be crucial to fully benefit from this digital transformation. Discover our complete guide: Which Neighborhood to Buy in Marrakech?

Real Estate Focused on Life Experience

Simply owning a house will no longer suffice. Future clients will seek a true immersive experience in their daily lives. This could include edible gardens, integrated wellness spaces (like a private hammam or yoga studio), and architecture that highlights Moroccan craftsmanship. Real estate will become a lifestyle vector, far beyond mere accommodation.

Rise of Smart Co-ownerships

In a few years, we can expect to see hybrid forms of housing emerge in Marrakech, such as smart co-ownerships. These residences will bring together multiple households around shared spaces: pools, vegetable gardens, gyms, etc. The goal: to pool resources, reduce costs, and create a connected community. A trend inspired by urban co-living that will particularly appeal to young professionals and digital nomads.

Properties with Dual Function: Residence and Income

More and more buyers will want properties capable of generating additional income. These will include houses with independent studios, land that can be developed into tiny houses or glamping spaces, or accommodations easily offered on short-term rental platforms. This approach becomes even more relevant in a context where Marrakech is establishing itself as a prime destination for real estate investment, especially with the arrival of a major global event. Discover why it's the perfect time to invest: Buy Before the 2030 World Cup: Marrakech, Morocco's New Real Estate Gem

Conclusion:

By 2030, real estate in Marrakech will no longer be judged solely on its size, view, or proximity to the medina. Criteria will evolve towards sustainability, connectivity, life experience, modularity, and profitability.
Tomorrow's buyers are already dreaming of smarter, more flexible living spaces, better anchored in future challenges.

And you, is your property ready for 2030?