Luxury hotel & spa property for sale in marrakech – palmeraie

Discover an exceptional investment opportunity in the heart of the Palmeraie of Marrakech, in the prestigious area of Bab Atlas. This luxury hotel property benefits from a privileged environment, complete infrastructure, and an already successful operating model.

Situated on a vast plot of 21,715 m², the resort develops approximately 2,973 m² of built area and currently offers 27 suites, spread across four distinct areas: main building, villas, lofts, and pavilions. The whole benefits from high-end architecture and finishes, including marble, carved wood, and stone.

A turnkey hotel resort

The property is operated as a full-service boutique hotel and has all the necessary infrastructure for its operation. The organization includes catering services, spa, reception, finance, human resources, security, and engineering.

The establishment also has an internal technical team, allowing for a large part of the construction, maintenance, and repair work to be carried out directly, with limited reliance on external providers.

Strong operational performance

The resort shows excellent commercial dynamics with an average daily rate of €186 in 2025 and an occupancy rate between 96% and 99%.

Revenues are based on several complementary activities:

• Accommodation and overnight stays, mainly via OTA platforms
• Spa and wellness
• Restaurant and bar
• Day Pass access
• On-site services and consumption

The spa and Day Pass activity notably constitutes an important source of additional revenue, with 5,577 clients in 2024 and then over 9,500 clients in 2025, generating between €30,000 and €110,000 in monthly turnover depending on the periods.

Significant extension potential

One of the main assets of this property lies in its development potential. The land would allow for the creation of 24 additional units, bringing the total capacity to about 51 keys.

This extension represents a significant growth potential, with an estimate of approximately €1.6 million in additional annual revenue related to the rooms, excluding additional revenues generated by on-site client spending.

High-end facilities

The resort benefits from a set of facilities designed to offer a complete experience to its clientele:

• Year-round heated pool at about 33°C
• Spa and hammam
• Gym
• Restaurant and bar
• Landscaped and furnished gardens
• Secure parking
• CCTV surveillance system
• Commercial laundry
• Integrated automatic irrigation system
• Two accommodations for security personnel
• Underground technical infrastructure

Significant technical investments have also been made recently, including the reconstruction of a large part of the electrical network at the end of 2025 and the installation of high-end heat pumps for the main pools, optimizing energy consumption.

A debt-free real estate and hotel asset

The sale involves 100% of the shares of the company owning the real estate asset, held by the sole shareholder.

The property is held by a holding company without financial debt and benefits from a clear title, free of any charge or mortgage.

This transaction thus offers the possibility of simultaneously acquiring a high-value real estate asset and an operational hotel business, already structured and revenue-generating.

A rare opportunity in Marrakech

With its sought-after location in Bab Atlas, its vast land, 27 suites, luxury facilities, operational performance, and potential extension to 51 units, this property represents a particularly interesting opportunity for an investor looking to acquire a luxury hotel resort in Marrakech.

Sale price: €12,500,000

Complete file, financial information, and sale conditions available on request, subject to confidentiality and buyer qualification.